Privacy Policy

Mood Pop, Inc.
Website and App Version
Effective Date: March 24, 2026 | Last Updated: March 24, 2026

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our websites, use The Inside Passage mobile application, subscribe to our emails or SMS programs, make a purchase, create an account, interact with community features, or otherwise engage with our services. By using covered services, you acknowledge this Policy and our Terms of Service.

Covered services include www.cynthiaoccelli.com, www.moodpop.com, www.theinsidepassage.app, www.insidepassage.app, other websites or digital experiences that link to this Policy, The Inside Passage mobile application, digital subscriptions, newsletters, text programs, customer support, community features, events, and related offerings provided by Mood Pop, Inc. This Policy does not apply to third-party services we do not control, such as app stores, payment processors, social networks, or external websites.

1. Information We Collect

We collect information in three main ways: information you provide directly, information collected automatically when you use our websites or app, and information we receive from third parties.

Information you provide

Contact information, such as your name, email address, mailing address, and phone number.
Account details, including login credentials, profile settings, communication preferences, saved content, and subscription status.
Transaction information, such as products or services purchased, billing details, receipts, renewal status, and records associated with payments processed by our payment partners.
Communications and support information, including emails, text messages, customer care requests, survey responses, and any information you provide when you contact us.
Content you submit, such as reviews, testimonials, comments, community posts, feedback, responses to questionnaires, and other materials you choose to share.
Information you choose to disclose in connection with wellness, reflection, or coaching-oriented features. Please avoid sending sensitive medical or highly confidential information unless it is reasonably necessary for your request.

Information collected automatically

Website usage data, such as IP address, browser type, operating system, referring pages, pages visited, links clicked, timestamps, and session activity.
App and device data, such as device type, operating system version, app version, identifiers made available by your device, language settings, crash reports, diagnostic logs, and in-app interactions.
Cookie, analytics, and similar technology data collected through cookies, pixels, local storage, SDKs, APIs, and similar tools that support functionality, measurement, security, and advertising.
General location data derived from your IP address. We collect precise device location only if you choose to grant that permission and the app offers a feature that uses it.

Information from third parties

Payment processors may provide transaction confirmations, fraud signals, and subscription status information.
Analytics, advertising, and social platforms may provide campaign metrics, audience insights, and similar information.
App stores may provide information related to app downloads, subscription management, refunds, and store transactions.
Public sources or other people may provide information if they lawfully refer you, mention you, or share information relevant to an inquiry or support request.

2. How We Use Personal Information

We use personal information to operate, improve, secure, and communicate about our services, and for other purposes permitted by law.

To create and manage accounts, deliver content, authenticate users, process payments, send receipts, and provide purchased services.
To operate The Inside Passage app, personalize features, save preferences, provide reminders or streaks, and improve functionality and performance.
To respond to questions, provide customer care, investigate concerns, and maintain service records.
To send administrative messages, security alerts, legal notices, subscription updates, and other non-marketing communications.
To send marketing emails, texts, push notifications, or promotional messages if you have opted in or where permitted by law.
To analyze usage, measure campaigns, improve content and product decisions, troubleshoot problems, detect fraud, secure our systems, and enforce our Terms.
To comply with law, respond to lawful requests, protect rights and safety, and establish, exercise, or defend legal claims.

Where applicable law requires a legal basis for processing, we rely on consent, performance of a contract, compliance with legal obligations, and our legitimate interests in running and improving our business and services.

3. How We Disclose Personal Information

We do not sell personal information for money. We may disclose personal information to the categories of recipients listed below for the business and commercial purposes described in this Policy.

Service providers that help us with hosting, cloud storage, website operations, app infrastructure, analytics, diagnostics, fraud prevention, customer support, email delivery, SMS delivery, advertising, professional services, and similar functions.
Payment processors and commerce providers that process purchases, renewals, refunds, chargebacks, taxes, and fraud screening.
Advertising, analytics, and social platforms that help us measure campaigns, understand audiences, and, depending on your choices and applicable law, provide targeted advertising.
App stores and platform providers, including Apple and Google, in connection with app distribution, subscriptions, support, and platform requirements.
Corporate transaction participants, such as investors, acquirers, lenders, and advisors, if we explore or complete a merger, financing, acquisition, reorganization, or sale of assets.
Law enforcement, regulators, courts, and other parties when disclosure is reasonably necessary to comply with law, enforce our Terms, protect rights or safety, investigate fraud, or respond to legal process.
Other parties when you direct us to share information or clearly consent to a specific disclosure.

Some disclosures involving cookies, pixels, SDKs, or similar tools used for analytics or interest-based advertising may be considered a sale, sharing, or targeted advertising under certain state privacy laws, even though no money is exchanged. You can exercise available opt-out rights as described below.

4. Cookies, Analytics, Advertising, and Similar Technologies

Our websites and app may use cookies, pixels, tags, local storage, APIs, and SDKs to keep services working, remember settings, understand usage, measure the performance of content and advertising, and support security and fraud prevention.

Types of technologies we may use

Essential technologies that support account access, security, navigation, load balancing, and core functionality.
Performance and analytics technologies that help us understand visits, app activity, crashes, and trends.
Preference technologies that remember settings and improve convenience.
Advertising and social technologies that help us measure campaigns and, where permitted, personalize marketing across websites and apps.

Your choices

You can control cookies through your browser settings. Blocking certain cookies may affect functionality.
You can manage mobile permissions, tracking settings, and advertising preferences through your device settings.
You may opt out of marketing emails by using the unsubscribe link in the message. You may opt out of marketing texts by replying STOP to the relevant program.
Where required by applicable law, we will honor valid browser-based opt-out preference signals, such as Global Privacy Control, for sale, sharing, or targeted advertising associated with that browser or device.

At this time, we do not commit to recognizing every Do Not Track signal or browser setting that may be offered. Different tools and browsers interpret signals differently.

5. Email, SMS, Push Notifications, and App Permissions

Email

If you sign up for newsletters, updates, purchase confirmations, or similar communications, we may send editorial content, promotions, event notices, and transactional messages. We use email service providers to deliver these communications and maintain suppression lists so we can respect unsubscribe requests.

SMS and calling

If you opt in to SMS or similar messaging, we may collect your phone number, messaging content, carrier-related metadata, and consent records. We use this information to send the messages you requested, provide customer support, and maintain records of your consent and opt-out choices. Your mobile number, consent data, and message-originator data are not shared with third parties for their own marketing purposes. Message and data rates may apply. You can opt out by replying STOP to the relevant text program.

Push notifications and app permissions

If you enable push notifications in The Inside Passage app, we may send reminders, streak notices, session prompts, service notices, and similar app-related communications. You can turn notifications off in your device settings. The app may also request optional device permissions when a feature uses them. You can manage permissions through your device settings.

6. Public Areas and User Content

If you post content in public or community areas, submit a testimonial, leave a review, or otherwise share material intended for public display, that information may become visible to other users or the public. Please use care when deciding what to share. We may use testimonials, reviews, and other user content as described in our Terms of Service and any consent you provide.

7. Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.

Account and subscription records are generally retained while your account remains active and for a reasonable period afterward for legal, accounting, tax, fraud-prevention, and recordkeeping purposes.
Transaction records may be retained as long as required for tax, payment, chargeback, audit, and accounting requirements.
Marketing records are retained until you opt out or until the records are no longer reasonably needed to maintain suppression and compliance records.
Support records, analytics logs, and diagnostic information are retained for periods that vary based on operational need, legal risk, security, and product improvement considerations.
Information may remain in backups or archives for a limited period after deletion from active systems.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, and alteration. Even so, no system is perfectly secure, and we cannot guarantee absolute security. You are responsible for safeguarding your passwords, devices, and account credentials.

9. Children and Age Restrictions

Our websites, app, and services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 without legally sufficient consent. Users must be at least 18 to create paid accounts, make purchases, or enter into subscription transactions. If you believe a child under 13 has provided personal information to us, contact us so we can review and delete it as appropriate.

10. International Transfers

We are based in the United States and may store or process information in the United States and other countries where we or our service providers operate. Data protection laws in those places may differ from those in your jurisdiction. Where applicable law requires transfer safeguards, we use legally recognized mechanisms, such as contractual protections, consent, or necessity for contract performance.

11. Your Privacy Rights and Choices

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information, to opt out of certain uses or disclosures, to limit certain sensitive information uses, to appeal a denial of a privacy request, or to avoid discrimination for exercising your rights.

Possible Right	What It Means
Access	You may request information about the personal information we collected, used, disclosed, or retained about you.
Correction	You may request correction of inaccurate personal information.
Deletion	You may request deletion of personal information, subject to exceptions allowed by law.
Portability	You may request a copy of certain information in a portable format where required by law.
Opt out	You may opt out of targeted advertising, certain sale or sharing activities, marketing messages, or profiling where applicable.
Appeal	Residents of certain states may appeal a denial of a privacy rights request.

California notice

In the preceding 12 months, we may have collected the following categories of personal information under California law, depending on how you interact with us: identifiers, customer records information, commercial information, internet or network activity, geolocation data, audio or visual information you choose to provide, inferences based on preferences or interactions, and other information described in Section 1. We may disclose those categories to service providers, contractors, analytics and advertising partners, app stores, payment processors, professional advisors, and legal authorities for the purposes described in this Policy.

We do not sell personal information for monetary consideration. We may engage in analytics and advertising practices that constitute sharing for cross-context behavioral advertising under California law. California residents may request to know, correct, or delete personal information, opt out of sharing or targeted advertising, limit certain sensitive personal information uses where applicable, and designate an authorized agent. California residents may also request information under Shine the Light, as applicable.

How to exercise rights

To submit a privacy request, email help (at) cynthiaoccelli (dot) com with the subject line Privacy Request, California Privacy Request, Delete My Information, Access My Information, or Opt Out, as appropriate. You may also write to Mood Pop, Inc., c/o Cynthia Occelli, 2355 Westwood Blvd. #750, Los Angeles, CA 90064. We may need to verify your identity before fulfilling a request. Verification may include confirming information associated with your account or prior interactions. Authorized agents may be required to provide proof of authority and verification information.

If you reside in a state that provides an appeal right and we deny your request, you may reply to the denial and state that you wish to appeal. We will review the appeal as required by applicable law.

12. Changes to This Privacy Policy

We may update this Policy from time to time. When changes are material, we may update the Last Updated date above and provide additional notice, such as by posting a notice on a website or in the app, sending an email, or using another reasonable method. Your continued use of covered services after an updated Policy becomes effective means you acknowledge the revised Policy to the extent permitted by law.

13. Contact Us

For privacy questions, requests, or complaints, contact us at help (at) cynthiaoccelli (dot) com or by mail at Mood Pop, Inc., c/o Cynthia Occelli, 2355 Westwood Blvd. #750, Los Angeles, CA 90064.